
The Tercera 30 has become a cornerstone for Tercera -- the growth equity firm where I am a partner and CMO. The Tercera 30 identifies the top 30 software ecosystems around which to build a thriving technology services company.
The Tercera 30 selection process is meticulous and data-driven. We evaluate over 150 vendors by analyzing a combination of public and proprietary data, insights from market insiders, and feedback from service leaders through surveys. The end result is not just a list but a dynamic resource that adapts to the shifting tides of technology and market demands.
What started as research to drive our original investment thesis, has since evolved into an annual thought leadership that entrepreneurs, bankers, software vendors and other investors now use to form their own opinions and strategies. It also helped put Tercera on the map, proving that we have unique expertise that can help services leaders navigate the complex landscape of IT services.
If you're interested in seeing how the Tercera 30 has evolved since it was released to the public in 2022, I invite you to check out a few of the links below.
You can also learn more in this Rattle & Pedal podcast, where Tercera CEO Chris Barbin and I talk about the inception of the Tercera 30 and why thought leadership is foundational for so much of what we do at the firm.
The 2024 Tercera 30 - overview, ebook and methodology
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